WHAT?
Hyperlocaldesign is a creation positioning which is founded on design – as its key tool in the exclusive brand building. A wise and multi-cellular design proposal, holding both the physical and digital world. A process from essence to the final result. A new way to look at the creation job, valuing the techno-biological symbiosis, through a flexible and unlimited way.

WHY?
The hyperlocal term is used to designate a more specific, focused and surgery coverage of media events and actions. A totally exclusive job proposal, developed in a different way for each profile, considering their proposals and singular characteristics – always prioritizing a quality that overcomes expectation and respecting deadline agreed.

Every job executed by HLD goes through a creative process to unfold the brand real essence through babymonkey, a company which studies and analyses design information. A process that results in wise ideas which will work as a “DNA”, a foundation where the job will be developed.

Connected to few excellent professionals, HLD has one of the most varied market collaborative network. Knowledge is acquired among professionals spread in different locations, who are activated according to the project need. They are able to act, co-create and interact wherever they are. Thinking together, in a way different from the ones already done, they assure an innovative and exclusive result, which can be applied to diffeent objectives and to different companies, regardless their sizes and markets.

WHO?
For 10 years I have worked in small design offices and in big advertising agencies. I have created for remarkable brands, such as red-bull, coca-cola, tim mobile, benq-siemens, bat. Simultaneously, I have collaborated to art and fashion projects – fashion passion, são paulo international art biennial, besides expressive publications related to the segment. For all my career, my jobs have been recognized due to my perfectionism and sharp intuition. This intuition is my differential on the search for aesthetics shape harmony and for the interest for new formats in everything that I consider conventional.

This intuition and the curiosity for the new, resulted in a huge disappointment with the production line. The market where i worked made me feel that something was missing. Something was missing in order to feel that my job wa concluded. The soul of the form was missing. From that point, I started a new search and now I dedicate all my efforts on the brand creation through a holistic, human, physical and social view of history. An experience which overcomes the formal design concept.

I understand that the design – evolution relation is the best tool to analyse the convergence between technology and human intelligence – the point in history where things will really become different. I want to exist where the primitive converges with modern, without barriers, separation or competition. The point in history where everything is intrinsically connecte to the truth.

Sandro Bianco