FASHION PASSION

agency: Bookmark
client: Brasil Connects
job: graphic identity

intro: 2004 was the year when Brazil was introduced to the fashion market and, to prove it, the team of the just opened Bookmark Branding agency, former 0800 agency- where we had the presence of the designers Hélio Rosas and Roberto Cipolla- was chosen to bring Fashion Passion event to life – 100 years of Fashion at Oca. This was a test for the agency, which after 1 month of hard job, submersed in the fashion universe and in direct contact with set designers, architects and personalities in the fashion world, had a chance to impact Brasil Connects with this first weighty job. The result was a complimentary and impassionate pattern, inspired in the legendary Emilio Pucci.